The Effectiveness of Video on WebsitesChamberlain Research conducted a test market research on the effectiveness of video on websites. The research consisted of one on one interviews regarding opinions and reactions to the video on websites. Interviews were conducted in Los Angeles, New York, Chicago, Houston, and Madison. The statistical deviation on the results is plus or minus 1%. |
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| Consumer Sales Results |
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When consumers are asked: Would you be more likely to buy from a company whose (web) site has streaming video. |
| Reliability Results |
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When consumers are asked: Would seeing video (in the company's website) increase your comfort level in doing business with companies and/or buying products "on-line"? |
| Internet Sales Results |
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When consumers are asked: Would you be more likely to buy products over the Internet after seeing streaming video? |
