Video is Effective on Websites

For real impact, a web site needs to generate an emotional response. How do you do that? Video! More than any other medium, video creates the emotion you're looking for. People will never respond to written text like they do to an audio/video combination. And that's what gives a web site the impact you need. Below are some statistics that support the use of video on your website.

Visitor Retention Results
	A study done by RealNetworks (a pioneer in video streaming) showed that visitors stayed at websites that use video 78% longer than websites that had no video.